Search engines continue to hold sway over consumers’ buying journey as search engines continue to be the preferred mode for information enablement, product/service discovery, and comparison shopping, leading to eventual purchase. Given this, advertisers continue to build considerable exposure to and invest in pay per click marketing – Google AdWords and Bing being the market leaders in the space. In order to tap into consumer intent, advertisers will have to work towards matching keywords in their pay per click accounts with consumer search queries. Search engines accord a lot of importance to relevance as relevance impacts user experience on search. Therefore, the more relevant and closely matched your keywords are to your consumers’ search queries, the more relevant your keyword will be thereby positively impacting your keyword’s Quality Score (QS). Besides QS, there are other mechanisms to maximize keyword reach and performance.
Search engines continue to hold sway over consumers’ buying journey as search engines continue to be the preferred mode for information enablement, product/service discovery, and comparison shopping, leading to eventual purchase. Given this, advertisers continue to build considerable exposure to and invest in pay per click marketing – Google AdWords and Bing being the market leaders in the space. In order to tap into consumer intent, advertisers will have to work towards matching keywords in their pay per click accounts with consumer search queries. Search engines accord a lot of importance to relevance as relevance impacts user experience on search. Therefore, the more relevant and closely matched your keywords are to your consumers’ search queries, the more relevant your keyword will be thereby positively impacting your keyword’s Quality Score (QS). Besides QS, there are other mechanisms to maximize keyword reach and performance.
Search engines continue to hold sway over consumers’ buying journey as search engines continue to be the preferred mode for information enablement, product/service discovery, and comparison shopping, leading to eventual purchase. Given this, advertisers continue to build considerable exposure to and invest in pay ...
Search engines continue to hold sway over consumers’ buying journey as search engines continue to be the preferred mode for information enablement, product/service discovery, and comparison shopping, leading to eventual purchase. Given this, advertisers continue to build considerable exposure to and invest in pay ...
Search engines continue to hold sway over consumers’ buying journey as search engines continue to be the preferred mode for information enablement, product/service discovery, and comparison shopping, leading to eventual purchase. Given this, advertisers continue to build considerable exposure to and invest in pay ...