We have an analytics-oriented approach to Campaign management. We use web analytics solutions to derive extensive actionable insights to optimise campaign performance. Prospect journey to conversion is non-linear. To be able to improve lead acquisition outcome, it is important to understand prospect journey criss-crossing through platforms, devices, browsers and other variables. Establishing a unified view of prospects helps improve campaign efficiency. We leverage clickstream analytics solutions to achieve this.

Uncovering insights from prospects’ post-click behaviour is fundamental to conversion optimisation. Establishing segments based on prospects’ action deemed valuable to the business and then using those segments to dish-out targeted ads is one of the approaches to campaign optimisation.

We use attribution modelling to uncover platform efficiency for lead acquisition and use these insights for platform-level budget deployment decisions, among others.

With the objective of achieving improved campaign efficiency while making our solutions accessible, we seek to deliver strategic advantage to our clients. With swift turnaround times, you can rely on Digital Frontier for reasonably quick campaign launch times.

From lead generation across Google and Meta properties to Web Analytics solutions to Conversion Optimisation to Marketing Technology solutions, we offer a wide range of performance marketing solutions to ensure you are on top of the game with your lower-funnel marketing requirements.