Given the multitude of digital touch points and the complexity of customer buying journey online, it is imperative that businesses seek expert assistance in executing their digital programs to derive greater value and return on ad spend. Digital Frontier is a full service digital media and marketing agency offering best-in-class consulting and campaign management expertise in search marketing, social media, branding, mobile marketing, web analytics and other emerging digital disciplines including mobile apps, etc. We are a solutions focused firm delivering a wide spectrum of digital and allied services. Cost efficiency, scalability, and quality are the three tenets that form the core of our service delivery. Based in Mumbai, India, we seek to deliver strategic advantage to our clients by delivering on high value, best-in-class solutions while letting clients benefit from geographic time differentials. Whether you are a small or mid-sized firm seeking to outsource your digital mar
A seasoned Digital Marketing professional with 22 years of cross-industry work experience spanning Education, Insurance and Media & Entertainment, Vikas comes with 18+ years of strong Digital Marketing experience. Prior to founding Digital Frontier, Vikas has worked with several leading organisations including Google, Infosys Consulting, HDFC Standard Life and Aptech – where he headed Digital & Performance Marketing.
With both consulting and client-side experience, Vikas brings hands-on expertise in various Digital Marketing areas including Performance Marketing, Web Analytics, Marketing
Technology & Automation, Social Media Marketing, Content Strategy, Media Planning, App and Mobile Marketing, among others.
We provide a framework based approach to draw up the “As-is” and “To-be” roadmap to drive incremental revenue at scale. This includes a holistic “phases of distinction” architecture to digital commerce capability development. On the digital assets front, we use the latest Open Source frameworks to develop high-performance web- and mobile applications to optimize business processes and customer communications.
Establishing a strong multi-touch channel strategy is key to leveraging customer convergence across channels. As customer behaviour evolves, brands will have to respond to meet the changing lifestyle attributes of customers. Providing customers the ability to research online and purchase offline, order online and pickup from store, delivery options, etc. helps strengthen your channel strategy.
With Digital Frontier’s multi-channel framework, you can: