Incremental Increase in Leads with the Use of Google Analytics: PolicyBoss
PolicyBoss.com, an entity owned and managed by Landmark Insurance Brokers Pvt. Ltd., is an online insurance aggregator and sells a wide range of insurance products ranging from Auto Insurance to Health & Term insurance plans online. It is shaping up to be a key player in the insurance aggregation and online policy comparison marketplace space. Faced with a high Cost Per Acquisition (CPA), the client wanted to uncover insights from their web analytics to understand the user journey. The objective was to use clickstream analytics to understand user behaviour upstream and downstream, uncover channel efficiency, geo-dynamics and other factors. This Case Study summarizes the approach taken and the key outcomes. We can use similar account intervention mechanisms to lower your acquisition cost.
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