Lower Cost Per Enrolment (CPE) – Google Ads: ICFAI University
ICFAI University is one of the leading universities offering higher education programs in India. The group has a total of nine universities. ICFAI Business School (IBS) is among the top ranked business schools in India. ICFAI runs a Distance MBA education program under the banner ICFAI Flexible Learning Programs (FLP). Digital Frontier, with the mandate to manage ICFAI FLP’s Digital Marketing Pan-India, was tasked with lowering their student acquisition/admission cost. We used various account intervention mechanisms to lower the Cost Per Enrolment (CPE) substantially. This Case Study summarizes the approach taken and the key outcomes. We can use similar account intervention mechanisms to lower your acquisition cost.
To read the complete case study, download the PDF version from the link below:
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